The 3 difficulties to export

The 3 difficulties to export

The 3 difficulties to export

The 3 difficulties to export

Many articles, materials and guidelines on export and “how to export” show this as something complex, bureaucratic and almost unattainable by companies.

They talk about the need for planning, market research, product suitability and packaging, need for certifications and other needs. But, all these demands are normal in the market and therefore are not exclusive to the company that wants to export. This is not exclusive to anyone who wants to export.

I’m trying to simplify all these difficulties for exporting why you should try to improve your export strategy on the three export difficulties:

  • Market: the entrepreneur needs to study and analyze the market that he wants to reach, city, country or region, needs to calculate and compare his prices and needs to find potential customers.
  • Routines: the entrepreneur needs to study and analyze export routines and procedures, such as documents, pricing, payment methods, buying and selling (INCOTERMS) and steps to follow.
  • Logistics: the entrepreneur must find the right partners to export successfully, quality and safety, and this includes international exchange services, international transportation, international transportation insurance, customs brokers, consultants and other specific and necessary services.

All other difficulties or complementary actions are the result of these difficulties to export.

Knowing and mastering these three difficulties reasonably, the entrepreneur will be able to communicate better with his clients, service providers and employees. What used to seem like a “black box” will eventually become better known and create an export culture.

And why are the three knowledge important and complementary?

Because it is not enough to know the routines if we have no knowledge of the market and logistics. The routine will guide us “how to”, but if we do not have the market, the “for whom” and the logistics, the “how to deliver/receive”, we will hardly be able to carry out an international business.

Likewise, it is not enough to know the market, the “for whom”, if we do not have the “how to” of the routines and the “how to deliver/receive” of logistics. And, therefore, it is not enough just logistic terms, the “how to deliver/receive”, if we do not know the routines and do not know the market.


The 3 difficulties to export

The 3 difficulties to export can also have the 3 solutions: market, routines and logistics.

Different systems in the world solve these three pains separately. The startup Intradebook has developed a platform that brings together these three solutions in one place, in an orderly, logical and interactive way, with the InBusiness, InTrade and InService modules.

See more articles on foreign trade on the Intradebook blog:

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