Three pillars to make an export

Três pilares para exportação

Three pillars to make an export: routines, market and logistics.


The three pillars to make an export

Many articles, materials and guidelines dealing with export and “how to export” show this as something complex, bureaucratic and almost unattainable by companies.

They speak of the need for planning, market research, product and packaging adequacy, the need for certifications and other needs. But, all these requirements are normal in the market and therefore are not exclusive to the company that wants to export. This is not exclusive to who wants to export.

I try to simplify all these difficulties in three pillars to make an export:


1 – Routines: the entrepreneur needs to study and analyze export routines and procedures, such as documents, pricing, payment methods, buying and selling (INCOTERMS) and steps to follow.

2 – Market: The entrepreneur needs to study and analyze the market he wants to reach, city, country or region, needs to calculate and compare his prices and need to find potential customers.

3 – Logistics: The entrepreneur must find the right partners to successfully export, quality and safety, and this includes foreign exchange services, international transportation, international transportation insurance, customs brokers, consultants and other specific and necessary services.

All other difficulties or complementary actions are due to these three pillars to make an export.

Knowing and reasonably mastering these three pillars, the entrepreneur will be able to communicate better with their customers, service providers and employees. What once looked like a “black box” over time will become better known and create the export culture.

And why are the three knowledge important and complementary?

Because it is not enough just to know the routines if we also have knowledge of the market and logistics. The routine will guide us “how to“, but if we do not have the market, the “for whom” and the logistics, the “how to deliver“, we will hardly be able to carry out an international business.

Likewise, it is not enough to know the market, the “who“, if we do not have the “how to” of the routines and the “how to deliver” of logistics.

And, therefore, it is not enough just terms logistics, the “how to deliver“, if we do not know the routines and we do not know the market.

The three pillars to make an export are also the 3 solutions: routines, market and logistics.

Several systems in the world solve these three pains separately. The startup Intradebook has developed a platform that brings together these three solutions in one place, in an orderly, logical and interactive way.

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