Market: how to export?

Market: how to export?
Market: how to export?

In 2021, the Export Journey project is being carried out, an initiative of CONAMPE – National Confederation of Micro and Small Businesses and INTRADEBOOK, with 6 Workshops and 12 Lectures on Export. The fourth lecture is this: Market: how to export?

The Workshops address practical aspects of using the INTRADEBOOK platform for export and import, and the Lectures address specific topics related to foreign trade in the areas of Market, Routines and Logistics.

Lecture 4: Market: how to export?

Many articles, opinions and guidelines that talk about international trade treat it as something complex, bureaucratic and for few companies. They have many needs, difficulties and a series of requirements to trade with other companies from other countries, which scares more than helps companies.

All these requirements are normal in the domestic market and, therefore, are not exclusive to those who want to do international business.

We can simplify international business problems into three basic problems: Market, Routines and Logistics.

To share the lecture on “Market: how to export?”, lecture 4 of the Export Journey, we invited Professor Nicola Minervini, one of the most renowned international consultants.

In “Market: how to export?”, we can have the following answer: there will always be someone or some company that is in need of your product, as a result of exchange, need or competition.

1. Trade Result

When two or more countries or two or more companies negotiate the exchange of products, according to their interests, where an import is linked to the realization of an export, as compensation. Normally this initiative belongs to the State, which through its intermediation can benefit a region. But, it can also be performed by a “trading company” or by Trade and Industry Associations.

2. Need

When a company or a country needs a product or a service, due to the absolute inexistence of that product or service in its market.

3. Competition

This is the most common reason in international export and import operations, in which companies buy and sell, according to the market and competitiveness. Competition or competitiveness is verified by comparing 3 factors: price, delivery and quality.

Other factors that determine the “Market: how to export?” are:


• Foreign transactions result from the fact that productive resources, both quantitatively and qualitatively, are unequally distributed among countries.

• It is practically impossible for a country to produce everything it needs or consumes, in the quantity and quality it needs, due to limiting factors.

More information about “Market: how to export?” you can find it in our blog or direcltly on the platform

These are some guidelines for those who export. The Export Journey is a logical sequence to start an export process, following the concept of the three pillars of international trade – market, routines and logistics. More details can be found on the website and on the website

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